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Precision Cutting Tools

- Launches New Online



SANTA FE SPRINGS, CA- Precision Cutting Tools (PCT) launched its re-designed website in early July. After months of analyzing customer behaviors, patterns and feedback when using their website, www.pctcutters.com, Precision Cutting Tools developed features to give users a full-service web experience. “We’ve made it easier for distributors to search for tools, check real-time price/availability, order online, create specials, track their orders and even print their invoices online,” said PCT president, Shamir Sheth.

The site’s new features include an advanced filtering option that allows customers to browse through products according to their needs (cutting tool type/material, shank diameter, number of flutes, overall length, etc.). In addition, PCT added a special cutting tool program, “Especially Made for You,” which includes over 40 new pre-made special prints which are available to type on directly or to download.  The prints are in alphabetical order and categorized by machining type (drilling, milling and reaming) to facilitate browsing.  Furthermore, the site includes a tracking system that allows customers to view their order details (product numbers, descriptions, items shipped, etc.), get tracking information (shipping method and tracking numbers) and print/download their invoice.

The site is designed to provide customers with a user-friendly experience, along with the same services PCT currently offers over the phone. “We felt it was necessary to add new features and redesign our website content, in order to fully-satisfy our online customer base,” said PCT marketing manager, Brenda Ramirez, who directed the project.

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